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‘Imagine having a comms person to help with this stuff’
Alongside building the recovery community, one of our main aims is to raise
awareness, and challenge stigma and discrimination. We want to do this bymaking recovery visible, sharing stories and contributing to public andprofessional awareness. To do this we need to enhance our voice and reach.We’re blessed with so many people who are willing to share their stories. Wehave a strong message based on our strong beliefs that recovery is possible forall, that we can support all pathways to recovery and that recovery meansdifferent things to different people. We believe we can contribute to the nationalconversation about substance misuse problems, it’s impact and the ways out ofit…We want to reach our members frequently and in a way that is meaningful tothem. We love the individual relationships we have via our group and 1:1sessions, as well as the thriving ‘buzz’ people get from meeting each other whenour centres are open. We also know we need to communicate with our membersand volunteers in coordinated ways – informing, connecting, engaging andsharing. We did as well as we could and we did a lot for a small team – but wealways knew we could do more and better.Fast forward to Covid. This need to communicate collectively ramps up. Thecentres close. People are worried – about Covid; their recovery; about loneliness,being isolated and losing their routine; about what will happen to the ‘RCFamily’.We respond. All our activities go online. We know we need to increase our onlineand individual communications. So, in true RC spirit, we do it. Our social mediaposts increase, we reach out by phone and text, we send out the messagestrongly that we’re still here, we’re in it together, RC support will continue 7 daysper week.Two people, rushed, learning on the job, juggling a tweet here, a text here, anemail there. Did we do well? Yes! Did it feel enough? No! Did it feel sustainable?No!Serendipity? We see an ad from the Charity PR Initiative for help with PR andcomms. We apply and get matched with two wonderful communication experts,Becca Ireland and Sonya Cullington. I’ll spare you the ins and outs but what aquick learning curve, what a lot of work, what a transformation! A commsstrategy, branding, techniques and understanding.Very early on they said, ‘you really need to bring someone in to help with thiswhen we’re gone at the end of August’. Me, ‘oh yeah, nice idea, maybe one day,I’m sure you’re right… but we’re only a small charity, we don’t do ‘PR andcomms’, all our money goes to direct delivery or the infrastructure to make thathappen’. Smiles and mumbling, smiles and mumbling.Them: smiles and ‘hmm, you really need to bring someone in to help with thiswhen we’re gone.’ -
Repeat.Today: they were right. We really need to bring someone in to help with this!Why?Communication, connection and engagement doesn’t happen by accident. Goodand sustainable communication, connection and engagement doesn’t happen aswell as it can with two people doing it while juggling a full workload, meetings,deadlines, rushing out messaging while doing chores, childcare, making the tea,on the loo (sorry for oversharing!), over breakfast, last thing at night.Good communication, connection and engagement is essential to connect to andlook after our team, our members and volunteers; to engage and update ourfunders; to get the RC message out there so more people can access supportwhen needed; and to address our aim to raise awareness while challengingstigma and discrimination.Today, I’m delighted to announce our new social media and comms officer for RCRebecca Cashman. She will be starting with us next week and you willlearn more about her then. What makes this more special is that this 12-monthself-funded Covid response post has been made possible by YOUR fundraising.Thank you RC Family.We can’t wait to share our stories, updates and messages with you all – more,better – and not written on the loo!Sonya and Becca – we listened 😉So, we’re too small for Comms?No! Because we’re small, we need Comms! Now more than ever as we connectat a distance…Sarah Vaile Nov 2020